MicroStrategy Incorporated announced updates regarding its bitcoin acquisition strategy and equity sales as part of a Form 8-K filing dated January 27, 2025. Between January 21 and January 26, 2025, the company sold approximately 2.77 million shares of its Class A common stock under a sales agreement, generating net proceeds of about $1.1 billion. The funds were used to purchase 10,107 bitcoins at an average price of $105,596 per bitcoin, bringing the company's total bitcoin holdings to 471,107, acquired at an aggregate purchase price of $30.4 billion and an average price of $64,511 per bitcoin.

MicroStrategy introduced its BTC Yield Key Performance Indicator (KPI) to measure the percentage change in its bitcoin holdings relative to its Assumed Diluted Shares Outstanding. From January 1 to January 26, 2025, the company reported a BTC Yield of 2.90%. This KPI aims to assess whether the company's bitcoin acquisition strategy is accretive to shareholders, although it is not a financial or operational metric and has several limitations. The company emphasized that this KPI should be understood as a supplemental measure and not a substitute for financial statements or other disclosures in its SEC filings.