The Estée Lauder Companies Inc. reported their fiscal 2025 second-quarter financial results and unveiled their new strategic vision, *Beauty Reimagined*. This vision focuses on restoring sustainable sales growth and improving profitability over the next few years. Key points include:

- **Strategic Vision**: The company aims to become the best consumer-centric prestige beauty company by accelerating consumer coverage, driving transformative innovation, boosting consumer-facing investments, and enhancing efficiency. A major initiative is expanding the *Profit Recovery and Growth Plan* to improve procurement, supply chain efficiencies, and outsourcing.

- **Financial Results**:
- Net sales decreased by 6%, totaling $4.0 billion. Organic net sales also dropped by 6%.
- Despite the sales decline, gross margin increased to 76.1%, benefiting from the Profit Recovery and Growth Plan.
- Operating income turned to a loss of $580 million from a profit of $574 million, mainly due to impairment charges and restructuring.
- Diluted net earnings per share fell to a loss of $1.64, compared to a gain of $0.87 last year. Adjusted diluted net earnings per share decreased by 29%.
- The effective tax rate improved to 9.2% from 37.6% in the prior-year period, though the adjusted effective tax rate increased to 42.6%.

- **Outlook and Actions**: The company is focusing on simplifying operations, reducing complexity, and improving decision-making speed to enhance execution, benefiting both large and smaller brands. They are also committed to significantly increasing consumer-facing investments, particularly in advertising and marketing.

Despite challenges, Estée Lauder is positioning itself for future growth, aiming for a solid double-digit adjusted operating margin in the coming years.