Intuit Mailchimp announced new product enhancements, including a revamped popup forms experience designed to help marketers engage site visitors and grow their audience. The new popup forms offer customizable, mobile-first designs, improved audience targeting, and seamless zero-party data collection. The update aims to improve lead generation and enable AI-powered personalized marketing.

The redesigned forms support multiple offer types, including discount promotions, free content, event signups, and newsletter subscriptions, allowing businesses to capture richer customer insights. Mailchimp integrated technology from its 2024 acquisition of Amped to enhance popup functionality, ensuring a more seamless user experience across devices.

Mailchimp also launched the “Popup Like It’s Hot” marketing campaign to promote the new features. Additional enhancements, including improved integration with Meta's lead ads and a simplified Customer Journey Builder, will roll out soon.

The updated popup forms are initially available in English for customers in Australia, Canada, the U.K., and the U.S., with global availability expected soon.