Target announced strategic plans to drive more than $15 billion in sales growth by 2030 through investments in digital experience, product innovation, supply chain efficiency, and customer loyalty programs. The company aims to enhance its product offerings with newness and value, expand its digital marketplace, and improve shopping convenience.

Key initiatives include reimagining product categories such as gaming and sports, launching new brand collaborations, and enhancing its beauty and apparel lines. Target plans to expand its Target Plus marketplace to exceed $5 billion in sales by 2030 and double the size of its in-house media company, Roundel.

To improve convenience, Target will open around 20 new stores and remodel many more in 2025, modernize its supply chain with AI-powered technology, and enhance same-day services. The company is also growing its Target Circle loyalty program, aiming to triple its membership in the next three years, including a new partnership with Marriott Bonvoy.

These initiatives align with Target’s long-term strategy to strengthen its position as a top retail destination while maintaining profitability and customer engagement.