Morgan Stanley Research predicts that revenue from Generative AI could reach $1.1 trillion by 2028, up from $45 billion in 2024. Software and internet companies are expected to see a positive return on investment by 2025, with a projected 34% contribution margin. AI adoption is accelerating as businesses integrate automation, particularly in call centers, leading to significant cost savings. Corporate spending on GenAI software is estimated to reach $400 billion, while consumer platforms may generate $680 billion in revenue. Hardware investments remain crucial, with GenAI semiconductor spending expected to grow from $115 billion in 2024 to $280 billion in 2028. Despite initial uncertainties, analysts believe GenAI’s economic impact is sustainable, driving long-term business transformation.