Disney is set to highlight the fusion of artistry and technology in storytelling at SXSW with a special session titled *The Future of World-Building at Disney.* Led by Josh D’Amaro, chairman of Disney Experiences, and Alan Bergman, co-chairman of Disney Entertainment, the presentation will explore how Disney integrates innovation and imagination to create immersive experiences.

D’Amaro emphasizes that innovation has been a core part of Disney for over a century, from advancements in robotics and ride technology to media rendering. Bergman highlights the timeless nature of Disney stories, made possible by the seamless integration of storytelling across films, parks, and consumer products.

Disney’s unique ability to blend on-screen and experiential storytelling stems from its collaboration between creatives across different divisions. The interplay between Disney’s Studios and Experiences is a two-way street, with attractions like *Pirates of the Caribbean* inspiring films and movie worlds coming to life in theme parks.