Mitsubishi Motors Canada has introduced "The Intelligent Companion," an AI-powered tool designed to enhance the customer experience for the 2025 Mitsubishi Outlander. Developed in collaboration with WongDoody and IBM, this interactive 3D visual guide uses IBM watsonx AI to provide personalized insights into the vehicle's features. The tool adapts to individual users, offering a dynamic and engaging alternative to traditional vehicle brochures and chatbots.

Built using IBM watsonx Orchestrate and watsonx.ai, "The Intelligent Companion" allows customers to explore the Outlander in a Mitsubishi-branded virtual environment, answering detailed questions and providing real-time assistance. Trained on Outlander-specific data and tested with Canadian audiences, the AI tool ensures relevant and natural interactions.

The project moved swiftly from concept to launch, taking just twelve weeks, highlighting the efficiency of WongDoody and IBM's collaboration. Mitsubishi Motors Canada sees this innovation as a major step in improving customer engagement and aligning with its commitment to leveraging cutting-edge technology in the automotive industry.