Comcast has appointed David Novak as Chairman of the Board for "SpinCo," its planned spin-off of media brands including USA Network, CNBC, MSNBC, E!, SYFY, and Golf Channel, along with digital assets like Fandango and Rotten Tomatoes. Novak, former CEO of YUM! Brands, brings extensive leadership experience in brand growth and corporate strategy.

SpinCo, expected to generate $7 billion annually, aims to be a leading independent media company with a focus on news, sports, and entertainment. Novak will formally assume his role upon the spin-off’s completion in 2025.