Walmart is expanding its beauty offerings this spring with new premium products and fresh additions through its Walmart Start accelerator program. The 2025 Start class includes innovative brands like Maison 276, Nappy Styles, Lattafa, and Kativa, all delivering on-trend, affordable solutions for haircare and fragrance.

The premium beauty category is also growing with brands like La Roche-Posay, Buxom, and Tizo now available at Walmart. With more choices than ever across skincare, makeup, and hair tools, Walmart aims to be a one-stop destination for beauty shoppers seeking both everyday essentials and luxury products.