Optum Rx and TennCare Launch First-of-Its-Kind Diaper Benefit Through Pharmacies

Optum Rx and TennCare, Tennessee’s Medicaid program, shared results from their innovative pharmacy-based diaper benefit, which has already processed over 100,000 diaper claims since launching in August 2024.

The program provides 100 free diapers per month for TennCare and CoverKids members under age 2, with no prescription or copay required. Parents or guardians simply present the child’s (or mother’s) pharmacy ID card at a participating Tennessee pharmacy.

Within six months, 46,383 members were reached and over 106,000 diaper claims were fulfilled. This initiative aims to promote early childhood health by preventing diaper rash and infections while also easing daycare access for working parents.

Optum Rx CEO and pediatrician Dr. Patrick Conway highlighted the program’s role in improving child and family well-being, while reinforcing the importance of pharmacies in delivering accessible care. The diaper benefit complements other Optum Rx programs like Bridge to Healthy Baby, which provides maternal care kits and mental health resources.

Learn more at [Optum Rx or TennCare websites].