Intuit Launches 2025 Financial Literacy Challenge to Empower Students Nationwide

On April 1, 2025, Intuit launched its second annual Hour of Finance Challenge, an educational initiative designed to promote financial literacy among middle and high school students across the U.S. Timed with Financial Literacy Month, the challenge invites students to engage with real-world money management scenarios through the interactive online game *Intuit Prosperity Quest*. Schools can compete for state and national recognition.

This year’s launch event was held at the Intuit Dome in Los Angeles, in collaboration with the LA Clippers, and featured special guests like artist and entrepreneur Saweetie and former NBA player Lou Williams. The challenge is part of Intuit’s broader Financial Literacy Forum series, which has reached cities including New Orleans, San Francisco, and Washington DC.

Intuit’s education platform, used by over two million students, integrates personal and entrepreneurial finance simulations powered by its core products: TurboTax, Credit Karma, QuickBooks, and Mailchimp. The initiative aims to build financial confidence among students and help them develop practical skills for the future.

The launch also aligns with Intuit’s 2025 Prosperity Index Study, revealing that younger generations define financial success more in terms of life quality, personal time, and stability than traditional milestones like homeownership. The findings emphasize the need for modern financial education tailored to evolving values.

More information and participation details can be found at [intuit.com/houroffinance](https://intuit.com/houroffinance).