Malabar Gold & Diamonds Partners with Accenture to Drive AI-Powered Digital Transformation

Malabar Gold & Diamonds announced a collaboration with Accenture to transform its global operations through an AI-driven, cloud-enabled digital core. With over 380 showrooms across 13 countries, the world’s sixth-largest jewelry retailer aims to enhance customer and employee experiences, boost agility, and unlock new avenues of growth.

Accenture will develop a scalable and secure platform to streamline core business functions such as finance, manufacturing, supply chain, and retail. The system will leverage real-time data to dynamically adjust sales, marketing, and fulfillment based on the availability and pricing of precious metals and stones, improving both online and in-store shopping experiences.

Designed to comply with local trade regulations, the platform will also support employee adoption strategies to foster a data-driven culture. Malabar's vice chairman, Abdul Salam K.P, emphasized the company's commitment to innovation and service enhancement through digital technologies.

Accenture's Amneet Singh highlighted that companies investing in digital cores see significantly higher growth and profits. This collaboration is expected to increase operational efficiency, responsiveness, and innovation for Malabar Gold & Diamonds, helping it navigate ongoing industry challenges and customer demands.

The partnership reflects Malabar’s broader commitment to ESG goals and sustainable business practices while reinforcing its vision to become a future-ready global retailer.