Ford Q1 2025 Sales Soar: Best Pickup Start in Over 20 Years, Electrified Vehicle Sales Reach Record High

Ford Motor Company kicked off 2025 with a strong performance, recording its best first-quarter pickup truck sales in more than two decades and setting a new record for electrified vehicle sales. U.S. retail sales rose 5% in Q1, fueled by a 19% surge in March.

F-Series and Pickups Lead the Charge
The F-Series, America’s best-selling truck, saw sales grow 24% in Q1, including a 38% spike in March alone. Total Ford pickup sales—including the F-Series, Ranger, and Maverick—reached 243,317 units. The Maverick hit an all-time monthly sales record in March with 19,008 units sold.

Electrified Vehicles Hit New Highs
Ford sold a record 73,623 electrified vehicles in Q1, up 26% from last year, with hybrids and EVs up 33% and 12%, respectively. Mustang Mach-E sales set a Q1 record at 11,607 units, while E-Transit sales rose 30%. The hybrid Maverick became the top-selling hybrid pickup in the U.S. with 21,414 units sold. Electrified vehicles made up 15% of Ford's total Q1 sales.

Off-Road Vehicles Gain Ground
Sales of off-road performance models jumped 20% to 105,222 vehicles. Bronco sales surged 35% to 32,595 units, and the Bronco family (including Bronco Sport) totaled 65,958 vehicles—up 19% year-over-year. Bronco also outsold Jeep Wrangler in December 2024 and January 2025, based on latest registration data.

Ford Pro, BlueCruise, and Remote Services Expand
Ford Pro Intelligence software subscriptions grew 20% year-over-year, reaching approximately 674,000. The company’s BlueCruise hands-free driving tech continues to gain traction, with an estimated 5 million cumulative hands-free highway hours. Meanwhile, Ford and Lincoln dealers conducted over 879,000 remote services in Q1, including more than 500,000 Mobile Service visits.

Despite a 1% overall sales dip driven by reduced fleet deliveries and discontinued models, Ford’s strong retail momentum, robust pickup and EV sales, and growing service platforms underscore its continued transformation under the Ford+ strategy.

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