Intuit Launches UK Small Business Growth Council to Promote AI and Digital Adoption

Intuit has established the *Intuit Small Business Growth Council* in the UK to support small businesses in embracing AI and digital tools. Comprising 18 entrepreneurs from various sectors, the Council will help shape policies that make technology more accessible, aiming to improve productivity and revenue growth. Despite the benefits, over 25% of UK small businesses still lack basic digital tools.

The Council will focus on three main goals: driving digital adoption by reducing cost and complexity, simplifying business administration with smarter solutions like Making Tax Digital, and democratizing access to AI. Intuit CEO Sasan Goodarzi and UK Business Secretary Jonathan Reynolds jointly launched the initiative, emphasizing its role in ensuring small businesses benefit from the UK’s digital transformation plans.

The Council draws inspiration from a similar successful initiative in the U.S., which influenced legislation to fund small business technology adoption. In the UK, the new Council aims to give small business owners a strong voice in shaping national digital policy and bridging the gap between innovation and practical support.