GE Vernova Launches First Brand Campaign, Celebrating Innovation and Optimism in Energy

Marking its first anniversary as an independent company, GE Vernova has launched its debut global brand campaign titled *“The Energy of Change.”* The campaign emphasizes the company’s commitment to breakthrough innovation and resilience in addressing the world’s growing energy needs—expected to rise by over 50% in the next two decades.

At the core of the campaign is a visually impactful film showcasing technologies across GE Vernova’s three business segments: Power, Wind, and Electrification. The narrative centers on the idea that change is constant and necessary, illustrated using the Japanese art of kintsugi—symbolizing transformation through repair and improvement.

The campaign highlights GE Vernova’s culture of safety, collaboration, and continuous improvement. It also underscores the company’s identity, drawing from “verde” (green) and “nova” (new), to reflect its vision for a sustainable energy future.

The campaign will appear globally across television, digital, social, and out-of-home media, with prominent placements during the NCAA’s March Madness tournament. It was developed in partnership with Droga5 and Accenture Song Sustainability.

For more, including the campaign film, visit: [gevernova.com](https://vernova.is/energyofchange).