Aon has introduced its new Profitable Growth Tool, a benchmarking and advisory service designed to help insurers enhance performance and secure a competitive advantage. Launched on April 10, 2025, the tool was developed by Aon’s Strategy and Technology Group and builds upon the firm's Growth Decision Framework and analysis of over 100 global re/insurers.

The tool enables insurers to self-assess across seven critical performance categories, ranking themselves on a scale from one to five. They are then benchmarked within Aon’s Maturity Path Model and receive customized recommendations. Clients also have the option to consult with Aon experts to identify growth opportunities, address risks, and create actionable strategies.

The seven performance categories the tool emphasizes are: risk appetite, speed and agility, data and analytics, underwriting, talent, distribution, and capital. These are traits that Aon has identified as common among top-performing insurers.

Paul Campbell of Aon noted that strong cycle management strategies are crucial for insurers to sustain long-term success, particularly amid pressures like climate change and geopolitical risks. Rupert Moore added that the tool offers clients meaningful benchmarks and consultative guidance to optimize capital and talent, and ultimately enhance value for both policyholders and shareholders.