Heineken Launches 'Starring Bars' Initiative to Support Local Bars Through Film Production

Heineken has introduced a new global initiative called *Starring Bars* to support local bars by turning them into film and commercial shoot locations. As part of its broader *Back the Bars* platform, Heineken will redirect commercial production budgets into bars that serve its beer by promoting them as authentic, ready-made filming venues. A digital catalogue of bar listings, complete with photos and floor plans, is now available at www.starringbars.com. The campaign includes outreach to filmmakers and industry professionals, along with moving billboards in major entertainment hubs. This effort aims to provide bars with new revenue streams and increased visibility while enriching on-screen storytelling with genuine community settings.