AppFolio and Second Nature Partner to Elevate Resident Experience in Property Management

AppFolio, Inc. (NASDAQ: APPF), a leader in real estate technology solutions, has announced a new partnership with Second Nature, a top provider of resident experience services. The collaboration aims to enhance convenience for renters while helping property managers meet operational and compliance demands more efficiently.

Through this partnership, AppFolio users gain access to Second Nature’s full suite of offerings via the AppFolio Stack™ partner ecosystem. The integrated services include benefits such as credit building, air filter delivery, pest control, rewards, and more. One of the featured services is Group Rate Internet, which enables residents to access high-speed internet at favorable rates.

Insights from upcoming industry data reveal that although a significant majority of renters place high value on resident benefits, less than half report receiving them at their current residences. Enhanced services and amenities rank among the top reasons for choosing a rental, underscoring the need for property managers to innovate in order to meet resident expectations.

Company leaders emphasized the importance of the collaboration. AppFolio’s Senior Vice President of Product described the initiative as an investment in tools that empower property managers to exceed resident expectations. By streamlining operations and offering bundled services, the goal is to deliver unmatched satisfaction across the board.

Second Nature’s CEO echoed this sentiment, stating that the mission is to create "Triple Win Experiences"—where residents, investors, and property managers all succeed. The integration of Second Nature’s offerings into AppFolio’s ecosystem represents a major step toward delivering seamless, value-driven experiences.

The initiative further strengthens AppFolio’s commitment to providing modern solutions for property management. Complementing other innovations such as FolioSpace™ and AppFolio Realm-X, this partnership is part of a broader strategy to simplify leasing, automate routine tasks, and elevate the renter journey through smart, scalable technology.