Walmart Launches Spring Beauty Event with Over 1,800 Deals and In-Store Innovations

Walmart’s Spring Beauty Event, running from April 18 through May 31, introduces more than 1,800 savings across popular brands in skincare, cosmetics, haircare, and accessories. The seasonal promotion is part of Walmart’s broader effort to transform its beauty experience across stores and digital platforms.

This year’s event includes the launch of Beauty Bars in 40 select locations, allowing shoppers to sample products and speak with beauty experts. Online, Walmart is enhancing product discovery with editorial content and curated brand showcases.

The retailer continues to expand its premium offerings — adding 40+ new brands in the past year — while emphasizing accessibility and affordability. Walmart also highlighted its beauty accelerator program, Walmart Start, which supports emerging brands.

Top products featured this spring include the Olaplex shampoo and conditioner set, Dyson Supersonic™ hair dryer, Versace Bright Crystal perfume, and Bubble’s Slam Dunk Hydrating Moisturizer.

Walmart aims to position itself as a leading destination for beauty shoppers of all ages and life stages, offering both high-end and everyday essentials, both in-store and via its app.