Walmart Launches "Grow with US" Program to Support Small Businesses

Walmart introduced "Grow with US," a new program designed to help U.S.-based small businesses succeed by offering training, mentorship, financing, and product discovery opportunities. The voluntary four-step program includes access to Walmart’s Supplier Academy, opportunities to showcase products, mentorship pairings, and financial support options. This initiative builds on Walmart’s long-standing commitment to American-made products and small business growth. Additionally, Walmart’s annual Open Call event, allowing businesses to pitch products directly to Walmart and Sam’s Club merchants, will open for applications on June 24, 2025.