Sam’s Club MAP Evolves into First Retail Experience Network

Sam’s Club announced that its Member Access Platform (MAP) is evolving into the first Retail Experience Network, aiming to transform traditional retail media into personalized, seamless shopping experiences. Leveraging first-party data, new tools like Brand Lift, Customer Lifetime Value, Multi-Touch Attribution, and Propensity Modeling will help brands target smarter and deliver more relevant campaigns. Initiatives such as Scan & Go Display Ads and omnichannel activations have already shown strong results, enhancing customer engagement and boosting sales. Future plans include integrating influencer-led content and GenAI-driven innovations to further optimize the member journey.