Amazon has announced the expansion of its Buy with Prime service to adidas.com and the adidas app, allowing Prime members to enjoy benefits such as fast, free delivery, easy returns, and 24/7 shopper support when purchasing directly from adidas. This partnership, launching in spring 2025, integrates Amazon’s fulfillment network with adidas’ online shopping experience.

Prime members will be able to select Prime-eligible items on adidas.com and the adidas app, verify their membership at checkout, and complete their purchase using adidas’ payment options. Amazon will then handle fulfillment, and customers can track their orders through their Amazon account or adidas' order confirmation.

Amazon's Buy with Prime aims to help direct-to-consumer (DTC) brands improve customer acquisition and conversion rates by offering Amazon’s trusted logistics services. The service has already been adopted by several brands across apparel, beauty, food, and home goods, including Steve Madden, Laura Mercier, and MrBeast’s brand.

This expansion highlights Amazon's growing influence in DTC e-commerce, leveraging its logistics network beyond its own marketplace. The announcement comes ahead of eTail West 2025 (February 24-27 in Palm Springs), where Amazon representatives will discuss Buy with Prime with merchants.

Key takeaways:
- adidas.com and the adidas app will integrate Buy with Prime starting spring 2025.
- Prime members will benefit from free delivery, easy returns, and tracking via Amazon.
- Amazon handles fulfillment, but purchases will be made through adidas' checkout.
- Buy with Prime has increased merchant revenue per shopper by an average of 16%.
- Amazon continues expanding its reach beyond its own platform, supporting more DTC brands.

This move could strengthen adidas’ online sales and customer loyalty while further embedding Amazon’s logistics infrastructure into global retail.