HubSpot Expands Access to Breeze Customer Agent with Credit-Based Pricing Model

On May 8, 2025, HubSpot announced that its AI-powered Breeze Customer Agent will be available to all Pro and Enterprise customers across its product hubs beginning June 2, 2025. The tool, which currently resolves over 50% of support queries—up to 80% in some cases—will be integrated into the company’s existing HubSpot Credits system.

Each Pro customer will receive 3,000 credits monthly, and Enterprise customers will receive 5,000. Additional credits will be available for purchase starting at $10 per 1,000 credits. All existing Pro and Enterprise Service Hub customers will transition to this monetized credits-based system on August 4, 2025.

This marks the first step in HubSpot's strategy to monetize AI tools through a hybrid of seats and usage-based credits, aiming for scalable value delivery before revenue generation.

HubSpot Adopts Executive Severance Plan for Senior Leadership
CAMBRIDGE, Mass. – HubSpot, Inc. (NYSE: HUBS) announced that its Board of Directors has approved the adoption of a new Executive Severance Plan, effective April 10, 2025. The plan outlines severance entitlements for the company's CEO and current named executive officers—excluding Brian Halligan and Dharmesh Shah—in the event of qualifying terminations.

Under the plan, executives terminated without cause or—solely in the case of the CEO—resigning for good reason, outside of a change-in-control window, will be eligible to receive 12 months of base salary and a prorated target bonus, paid in installments. The CEO will also receive accelerated vesting on equity awards scheduled to vest within the following year. COBRA premiums will be covered for up to 12 months.

In the event of a termination or resignation for good reason within a change-in-control period, executives will receive a lump-sum payment equal to one year of salary and target bonus. The CEO will receive 1.5 times base salary, plus 100% of the target bonus. In such cases, COBRA coverage may extend up to 18 months for the CEO. All equity awards will fully vest, including performance-based grants deemed earned at either the actual or target performance level.

Eligibility for benefits requires the execution of a separation agreement that includes a general release of claims, confidentiality terms, and, at the company's discretion, a one-year noncompete clause. Any breach of these conditions will result in the immediate termination of severance benefits.

The Executive Severance Plan is scheduled to expire on April 10, 2028, unless extended by the company.

HubSpot Unveils Enhanced AI Agents and 200+ New Features in Spring 2025 Spotlight

HubSpot has launched a major platform update at its Spring 2025 Spotlight, introducing over 200 new features and enhancements, with a strong emphasis on practical AI tools for SMBs. Key highlights include upgraded AI agents—such as the Customer Agent, Prospecting Agent, Content Agent, and the new Knowledge Base Agent—to streamline support, marketing, and sales operations. The release also features new AI-powered Workspaces for sales, customer success, and help desk teams, alongside Marketing Hub Enterprise upgrades like Lookalike Lists and Journey Automation. The updates aim to make AI more accessible and actionable for growing businesses.

TD Cowen downgrades HUBS from buy to hold