Amazon announced the expansion of *Buy with Prime* to include all products on Gabb.com, a company specializing in kid-safe technology. This integration allows Prime members to purchase Gabb’s watches, phones, and accessories directly from Gabb’s website while enjoying Amazon’s fast, free shipping, easy returns, and 24/7 support.

Gabb first introduced *Buy with Prime* on select accessories in 2023. Following its success, the program now covers the entire Gabb product line. The *Buy with Prime API* enables Gabb to maintain brand control while seamlessly integrating with its existing storefront, order management, and catalog services. It also allows for serial number tracking, ensuring devices are activated before delivery.

Customers shopping on Gabb.com can log into their Amazon accounts at checkout to verify their Prime membership and use various payment options. Once the purchase is made, Amazon fulfills the order, and customers can track shipments through their Amazon or Gabb accounts.

Launched in 2022, *Buy with Prime* helps direct-to-consumer (DTC) brands increase shopper conversion and reduce customer acquisition costs. Businesses benefit from Amazon’s logistics and brand trust, with participating brands seeing an average 16% increase in revenue per shopper. Other notable brands using *Buy with Prime* include Fossil, Steve Madden, Belkin, and MrBeast’s product lines.