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Amazon Web Services (AWS) has launched Amazon GameLift Streams, a fully managed game streaming solution that enables developers to deliver high-fidelity, low-latency gaming experiences to users on virtually any device with a WebRTC-enabled browser. This eliminates the need for developers to modify their games for streaming or build their own streaming infrastructure.

Amazon GameLift Streams allows developers to upload game content to AWS GPU instances and start streaming in minutes, supporting Windows, Linux, and Proton runtimes without requiring code modifications. The service delivers 1080p at 60 FPS, runs across six AWS Regions, and offers on-demand scaling, helping developers optimize costs based on player demand.

Several companies, including Bandai Namco Entertainment, Jackbox Games, Ludeo, and Xsolla, are already using GameLift Streams to expand their reach and create new monetization opportunities. The technology enables instant-play game demos, direct-to-browser gaming, cloud-based game testing, and virtual world streaming for brand engagement.

By integrating Amazon GameLift Streams, AWS aims to transform everyday devices into gaming platforms and provide developers with a flexible, scalable, and secure way to distribute and monetize games without investing in proprietary infrastructure.

AWS Lambda adds support for Amazon CloudWatch Logs Live Tail in VS Code IDE - AWS

Discover more about what's new at AWS with AWS Lambda adds support for Amazon CloudWatch Logs Live Tail in VS Code IDE

Amazon S3 Tables are now available in three additional AWS Regions - AWS

Discover more about what's new at AWS with Amazon S3 Tables are now available in three additional AWS Regions

Philips has chosen Amazon Web Services (AWS) as its preferred cloud provider to enhance healthcare innovation and improve patient outcomes. By leveraging AWS’s AI services and global infrastructure, Philips is accelerating digital transformation, migrating healthcare data, and expanding its healthcare informatics portfolio. Over the past year, Philips has supported more than 34 million patient exams in the cloud, managed 134 petabytes of medical data, and connected over 1.3 million IoT devices. The company is also using AWS AI to automate administrative tasks, streamline medical imaging, and develop AI-powered solutions like the Tasy EMR Virtual Assistant, which transcribes doctor-patient conversations in real-time. Additionally, Philips and AWS are exploring generative AI applications to address staff shortages and burnout in radiology. The collaboration aims to improve operational efficiency and enable healthcare providers to focus more on patient care.

Amazon announced the expansion of *Buy with Prime* to include all products on Gabb.com, a company specializing in kid-safe technology. This integration allows Prime members to purchase Gabb’s watches, phones, and accessories directly from Gabb’s website while enjoying Amazon’s fast, free shipping, easy returns, and 24/7 support.

Gabb first introduced *Buy with Prime* on select accessories in 2023. Following its success, the program now covers the entire Gabb product line. The *Buy with Prime API* enables Gabb to maintain brand control while seamlessly integrating with its existing storefront, order management, and catalog services. It also allows for serial number tracking, ensuring devices are activated before delivery.

Customers shopping on Gabb.com can log into their Amazon accounts at checkout to verify their Prime membership and use various payment options. Once the purchase is made, Amazon fulfills the order, and customers can track shipments through their Amazon or Gabb accounts.

Launched in 2022, *Buy with Prime* helps direct-to-consumer (DTC) brands increase shopper conversion and reduce customer acquisition costs. Businesses benefit from Amazon’s logistics and brand trust, with participating brands seeing an average 16% increase in revenue per shopper. Other notable brands using *Buy with Prime* include Fossil, Steve Madden, Belkin, and MrBeast’s product lines.

GE Vernova and AWS expand collaboration to address accelerating global energy demand through strategic framework agreement

Pearson and AWS Announce Collaboration to Unlock AI-Powered Personalized Learning for Millions of People Globally - US Press Center

Collaboration will enhance learning for millions of people through cloud and AI tools that personalize education and offer real-time insightsPearson to expand its use of AWS cloud infrastructure and AI capabilities with Amazon Bedrock to further optimize and scale its learning products and services, especially in higher educationAmazon and AWS to extend collaboration with Pearson VUE to scale cloud training and credentialing to help organizations boost productivity and innovate faster

Amazon Nova in European Union and Asia Pacific - US Press Center

SEATTLE—February 28, 2025— Amazon.com Inc today announced European Union and Asia Pacific regional processing options for Amazon Nova understanding models, the new generation of foundation models (FMs) that have state-of-the-art intelligence across a wide range of tasks and industry-leading price performance.

Amazon.com, Inc. (AMZN) Expands AI and Cloud Capabilities, Eyes Strong Growth Ahead

We recently compiled a list of the 10 AI Stocks on Wall Street’s Radar Right Now. In this article, we are going to take a look at where Amazon.com, Inc. (NASDAQ:AMZN) stands against the other AI stocks. The research preview of the latest GPT-4.5 model from ChatGPT creator OpenAI has been released. The preview, released for […]

Amazon Connect has introduced a new feature allowing agents to exchange shifts with each other, enhancing schedule flexibility while maintaining service levels. Agents can now initiate shift trades directly, enabling them to manage unexpected life events without taking time off. Contact center managers can automate certain approvals while keeping manual control over critical cases, such as those involving sensitive customer segments like healthcare or high-value enterprise accounts.

This feature is available in all AWS Regions where Amazon Connect agent scheduling is supported. For more details, users can refer to the Amazon Connect agent scheduling guide or watch instructional videos.

Amazon has announced the expansion of its Buy with Prime service to adidas.com and the adidas app, allowing Prime members to enjoy benefits such as fast, free delivery, easy returns, and 24/7 shopper support when purchasing directly from adidas. This partnership, launching in spring 2025, integrates Amazon’s fulfillment network with adidas’ online shopping experience.

Prime members will be able to select Prime-eligible items on adidas.com and the adidas app, verify their membership at checkout, and complete their purchase using adidas’ payment options. Amazon will then handle fulfillment, and customers can track their orders through their Amazon account or adidas' order confirmation.

Amazon's Buy with Prime aims to help direct-to-consumer (DTC) brands improve customer acquisition and conversion rates by offering Amazon’s trusted logistics services. The service has already been adopted by several brands across apparel, beauty, food, and home goods, including Steve Madden, Laura Mercier, and MrBeast’s brand.

This expansion highlights Amazon's growing influence in DTC e-commerce, leveraging its logistics network beyond its own marketplace. The announcement comes ahead of eTail West 2025 (February 24-27 in Palm Springs), where Amazon representatives will discuss Buy with Prime with merchants.

Key takeaways:
- adidas.com and the adidas app will integrate Buy with Prime starting spring 2025.
- Prime members will benefit from free delivery, easy returns, and tracking via Amazon.
- Amazon handles fulfillment, but purchases will be made through adidas' checkout.
- Buy with Prime has increased merchant revenue per shopper by an average of 16%.
- Amazon continues expanding its reach beyond its own platform, supporting more DTC brands.

This move could strengthen adidas’ online sales and customer loyalty while further embedding Amazon’s logistics infrastructure into global retail.

Amazon has announced the expansion of its Wi-Fi 7 portfolio with the introduction of eero 7 and eero Pro 7, enhancing connectivity options for homes and businesses. These new products join the eero Max 7 and eero Outdoor 7, furthering eero’s mission to provide fast, reliable, and secure internet.

key features:

eero 7 is a cost-effective Wi-Fi 7 router offering multi-gigabit speeds, dual-band support (2.4 GHz and 5 GHz), and wireless speeds up to 1.8 Gbps. It includes two 2.5 GbE ports and covers up to 6,000 square feet with a three-pack.

eero Pro 7 is a high-performance, tri-band router supporting 2.4 GHz, 5 GHz, and 6 GHz bands. It delivers wireless speeds up to 3.9 Gbps, wired speeds up to 4.7 Gbps, and features two 5 GbE ports. A three-pack can cover 6,000 square feet and over 600 devices.

advanced networking technologies include TrueMesh, TrueRoam, and TrueChannel for seamless performance, improved reliability, and network optimization.

security and smart home integration features WPA3 encryption, automatic security updates, and support for Matter, Thread, and Zigbee devices.

pricing and availability: available for pre-order today, with sales beginning February 26 in select regions. Prices start at $169.99 for eero 7 and $299.99 for eero Pro 7.

for more details, visit eero.com or Amazon.com.

EU Proposes Stricter Customs Rules for Online Giants Like Shein and AMZN | Markets Insider

The European Union is planning major changes to its customs regulations for online marketplaces like Amazon (AMZN), PDD Holdings’ (PDD) Temu, an...

Amazon Bedrock is a leading platform for developing generative AI applications, offering a secure and efficient framework for building advanced AI solutions. It provides access to a variety of foundation models (FMs), enabling businesses to customize these models for specific use cases using methods such as fine-tuning, continued pre-training, and knowledge distillation. Fine-tuning in particular allows organizations to enhance model performance by training it with labeled data tailored to unique business needs. This approach ensures that generative AI outputs align closely with specific goals while maintaining robust security protocols.

Amazon Bedrock incorporates a comprehensive security framework, including fine-grained access control through IAM, encryption of data both at rest and in transit, and private connectivity using AWS PrivateLink. By adhering to industry standards like HIPAA and PCI DSS, Bedrock ensures compliance and data protection. The fine-tuning process involves preparing datasets, configuring VPCs and KMS keys, and setting up IAM roles to safeguard data access. The platform's end-to-end security measures ensure that customer data remains private, inaccessible to model providers or Amazon Bedrock teams, enabling responsible and secure deployment of AI solutions. (aws.amazon.com)

Amazon.com, Inc. announced it will webcast its fourth-quarter 2024 financial results conference call on **Thursday, February 6, 2025**, at **2:00 p.m. PT/5:00 p.m. ET**. The event will feature a live webcast with audio and accompanying slides, which will remain accessible on the [Amazon Investor Relations page](https://www.amazon.com/ir) for at least three months following the event.

For additional details or inquiries, contact Amazon's Public Relations team at amazon-pr@amazon.com.

Amazon continues to lead in renewable energy initiatives as the largest corporate purchaser of renewable energy globally for the fifth consecutive year. As part of its Climate Pledge to achieve net-zero carbon emissions by 2040, the company has invested in over 600 renewable energy projects worldwide. These initiatives, including wind and solar farms, are capable of powering the equivalent of 8.3 million U.S. homes.

Amazon prioritizes projects in regions with carbon-intensive energy grids, such as India, South Africa, Poland, and Greece, to maximize environmental impact. For example, in India, nine utility-scale renewable projects aim to reduce 55 times more carbon emissions annually compared to similar projects in decarbonized regions. In South Africa, Amazon’s first renewable energy project helps small consumers access clean energy, while in Poland and Greece, utility-scale projects support governmental renewable energy goals.

Amazon’s efforts also extend to energy storage and advanced technologies to enhance grid stability. The company has enabled 2.7 gigawatts of energy storage capacity and invested in innovative technologies like machine learning-powered systems for monitoring and optimizing renewable energy projects.

Since 2014, Amazon’s renewable energy projects have generated over $12 billion in community investments, supported 39,000 full-time equivalent jobs, and driven significant economic benefits in hard-to-decarbonize regions. These initiatives reflect Amazon’s commitment to global decarbonization, sustainable energy transition, and collaborative efforts with stakeholders. www.aboutamazon.com

AWS Launches Infrastructure Region in Mexico - US Press Center

The AWS Mexico (Central) Region gives customers more choice to run workloads and securely store data in Mexico while serving end users with even lower latencyAWS plans to invest more than $5 billion and support an average of more than 7,000 full-time equivalent jobs annually in Mexico, adding more than $10 billion to Mexico’s GDPAWS is launching a $300,000 AWS InCommunities Fund to support local community projectsActive customers in Mexico include BBVA, Becle, Digital@FEMSA, Grupo Lala, Grupo Salinas, Hospital Angeles, Jüsto, Konfio, Laureate Education, the National Autonomous University of Mexico, SkyAlert, the states of Guanajuato, Jalisco and Michoacan, Stori, and many others innovating on AWS

Is Amazon.com (AMZN) the Best Machine Learning Stock to Buy According to Hedge Funds?

We recently published a list of 8 Best Machine Learning Stocks to Buy According to Hedge Funds. In this article, we are going to take a look at where Amazon.com, Inc. (NASDAQ:AMZN) stands against other best machine learning stocks to buy according to hedge funds. Earlier this month, the president of Potomac Wealth Advisors, Mark […]

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