ServiceNow to Acquire Logik.ai, Enhancing Its CRM Capabilities with AI-Powered CPQ Technology

ServiceNow (NYSE: NOW) has signed a definitive agreement to acquire **Logik.ai**, an innovator in AI-powered Configure, Price, Quote (CPQ) solutions, to bolster its rapidly growing CRM and Sales and Order Management offerings. This move is aimed at transforming how companies manage complex sales processes by integrating Logik.ai’s consumer-grade, composable, and scalable CPQ capabilities directly into the ServiceNow platform.

The acquisition addresses critical pain points in sales cycles — such as slow quoting processes, pricing errors, and disconnected workflows — which often lead to revenue loss and customer dissatisfaction, particularly in sectors like manufacturing, high tech, and medical devices.

John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow, emphasized that the integration of Logik.ai will allow ServiceNow to deliver a unified platform for selling, fulfilling, and servicing — transforming the traditionally fragmented CRM experience into a seamless one.

Logik.ai’s CEO and co-founder Christopher Shutts stated that joining ServiceNow will “unlock simplicity and scale” across the sales lifecycle, leveraging AI to eliminate inefficiencies from lead to renewal.

Logik.ai, already integrated with nearly 50 tech partners including ServiceNow, will enhance existing tools such as Customer Service Management and Sales and Order Management, while supporting direct sales, partner sales, and self-service workflows.

The deal is subject to customary closing conditions and regulatory approval. Once completed, the acquisition is expected to significantly expand ServiceNow’s footprint in the CRM market with a next-generation CPQ tool designed for speed, precision, and AI-driven automation.