Fremantle Partners with Prime Focus Technologies and AWS to Modernize Global Content Supply Chain

Fremantle has selected Prime Focus Technologies and Amazon Web Services to develop a next-generation global content supply chain platform. The initiative, announced on April 7, 2025, aims to unify Fremantle’s operations across markets, offering real-time visibility, enhanced scalability, and faster time-to-market for content delivery.

The platform, built entirely on AWS, will integrate PFT’s CLEAR® Smart MAM solution, leveraging agentic AI to automate workflows, enrich content with contextual metadata, and optimize supply chain efficiency. This transformation supports Fremantle’s broader digital strategy, particularly in its Commercial and International division, which handles global distribution, digital publishing, and direct-to-consumer channels.

Company executives emphasized the collaboration's potential to boost creativity and revenue while addressing the evolving demands of the global media industry. The effort will be overseen by Fremantle’s Global Head of Media Supply Chain Operations, Thalia Crone.