Asana Appoints Former Cloudflare and Twilio Revenue Leader Marc Boroditsky to Board of Directors


SAN FRANCISCO — Asana, Inc. (NYSE: ASAN, LTSE: ASAN) announced the appointment of seasoned SaaS executive Marc Boroditsky to its Board of Directors, reinforcing the company’s focus on scaling its go-to-market strategy during its next phase of growth as a platform for AI-powered work coordination.

Boroditsky brings deep experience leading revenue operations at high-growth technology firms. As President of Revenue at Cloudflare, he played a key role in optimizing enterprise sales and platform adoption through metrics-driven processes. At Twilio, he served as both SVP of Global Sales and Chief Revenue Officer, where he spearheaded a hybrid self-service and enterprise strategy that helped grow the customer base from 40,000 to over 250,000 and significantly increased revenue.

Asana CEO and co-founder Dustin Moskovitz welcomed the addition, stating, “Marc’s leadership in scaling SaaS companies with strong enterprise and self-service models aligns perfectly with our vision as we position Asana to become the definitive platform for human and AI collaboration.”

Boroditsky expressed enthusiasm about joining Asana at a pivotal time: “The company’s mission to harness AI not just as a feature, but as a teammate, is bold and incredibly timely. I look forward to supporting Asana in delivering transformative outcomes for businesses globally.”

With this appointment, Asana aims to accelerate growth through a blend of product-led and sales-driven strategies, leveraging Boroditsky’s cross-functional insights from both startup and public company environments.