Adobe and NFL Partner to Enhance AI-Powered Fan Engagement Ahead of 2025 Season

Adobe and the National Football League (NFL) have announced an expanded global partnership aimed at enhancing the fan experience through Adobe’s AI-powered marketing and creative technologies. As an official NFL partner, Adobe will integrate its tools across all 32 clubs and NFL platforms to personalize fan interactions and boost digital content creation.

Through Adobe Experience Platform, the NFL will streamline project management, audience development, campaign execution, and creative production, delivering personalized content across touchpoints like NFL.com, the NFL App, and NFL OnePass. The tools will help the league deepen fan engagement by tailoring content to individual preferences.

Fans will gain access to NFL-themed templates via Adobe Express, allowing them to create and share personalized content supporting their favorite teams. Additionally, Adobe Creative Cloud apps, including Photoshop and Firefly, will be utilized by over 140 NFL Live Content Correspondents to create and distribute real-time game and behind-the-scenes content.

The collaboration also enhances major NFL events through customized experiences in the NFL OnePass app and expands initiatives like “My Cause, My Cleats,” enabling players to use Adobe tools to design custom cleats representing charitable causes.

The partnership builds on the NFL’s Technology Innovation Hub and aligns with Adobe’s broader mission to integrate creativity, AI, and marketing across industries. Fans will begin to experience the benefits of the new partnership throughout the 2025 season.