NVIDIA’s GeForce RTX 50 Series Supercharges Adobe Premiere Pro With 4:2:2 Color Support and AI Enhancements

NVIDIA has announced that Adobe Premiere Pro (beta) and Media Encoder now support 4:2:2 video color editing on PC, a major upgrade for professional video editors. This format delivers nearly the same color richness as 4:4:4 with significantly smaller file sizes, enhancing color grading and chroma keying performance. Combined with NVIDIA's new GeForce RTX 5090 and 5080 laptops — powered by the Blackwell architecture — these updates bring powerful efficiency and speed to editing workflows.

The new RTX 50 Series GPUs accelerate playback and export of 4:2:2 10-bit HEVC and H.264 video formats, enabling real-time editing of high-resolution, multi-camera projects. The GPUs also feature the latest NVENC encoder, which boosts encoding efficiency and reduces CPU usage.

NVIDIA’s hardware also enhances Adobe’s AI-driven features. *Media Intelligence* in Premiere Pro and After Effects runs 30% faster on the RTX 5090 Laptop GPU, helping editors locate footage using smart tags based on objects, locations, and spoken words. The *Enhance Speech* tool, which cleans up audio recordings, runs seven times faster than on the MacBook Pro M4 Max.

These capabilities are showcased at the NAB Show in Las Vegas, where Adobe and NVIDIA are offering hands-on training. With performance boosts, AI integration, and studio-grade features, RTX 50 Series laptops are optimized for content creators through the NVIDIA Studio platform.

Adobe Launches Groundbreaking AI Features in Premiere Pro to Revolutionize Video Editing

Adobe has introduced major AI-powered updates to Premiere Pro, including the official rollout of *Generative Extend*, a tool that allows editors to seamlessly add frames to video and audio clips, now supporting 4K and vertical formats. Powered by the Firefly Video Model, the tool addresses common editing challenges like footage gaps and awkward transitions by generating realistic content with a simple click and drag.

Other new features include *Media Intelligence*, which enables editors to search massive volumes of footage using object, location, or metadata identifiers; and *Caption Translation*, which instantly localizes subtitles in 27 languages, making global distribution more accessible. Premiere Color Management now automatically converts raw footage into HDR or SDR, ensuring vibrant, accurate color from the start.

Adobe also upgraded After Effects with a faster preview playback engine, improved 3D tools, and HDR monitoring. Frame.io, Adobe’s collaboration platform, now offers expanded storage, document support, transcription tools, watermarking, and new security features to better serve enterprise users.

These innovations have been embraced by leading filmmakers, including the teams behind Oscar-winning films such as *Anora* and *Dune: Part Two*, affirming Adobe’s position as a vital toolset for the entertainment industry. All new features are now generally available, with select Frame.io tools in beta and demos scheduled for the 2025 NAB Show in Las Vegas.

At Adobe Summit 2025, Adobe introduced major innovations in AI-powered customer experience orchestration. The company unveiled the Adobe AI Platform, which integrates AI agents and models across Adobe and third-party ecosystems to enhance personalization and automation. Key announcements included the Adobe Experience Platform Agent Orchestrator, enabling businesses to manage AI agents for customer engagement and workflow automation.

Adobe expanded its generative AI capabilities through Adobe Firefly, integrating commercially safe AI models across creative and marketing workflows. New features in Adobe GenStudio aim to optimize the content supply chain, streamlining content creation and management. The company also highlighted strategic partnerships with major firms such as Microsoft, Amazon Web Services, IBM, and Publicis Groupe to improve AI interoperability.

New offerings include Adobe Brand Concierge, an AI-driven solution for personalized customer engagement, and Adobe Content Analytics, which measures content performance in real-time. Adobe also introduced AI-powered tools for optimizing websites, automating repetitive tasks, and enhancing B2B marketing through targeted customer interactions.

Adobe's innovations position it at the forefront of AI-driven customer experience orchestration, helping brands like Coca-Cola, Delta Air Lines, and Marriott International deliver personalized digital experiences at scale.

Adobe Reports Record Q1 2025 Results and Reaffirms Full-Year Targets

San Jose, Calif. – March 12, 2025 – Adobe (Nasdaq: ADBE) announced its first-quarter fiscal year 2025 results, reporting record revenue of $5.71 billion, strong operating cash flows of $2.48 billion, and reaffirming its full-year 2025 financial targets.

Q1 2025 Financial Highlights:
Revenue: $5.71 billion (+10% YoY)
GAAP EPS: $4.14 | Non-GAAP EPS: $5.08
GAAP Operating Income: $2.16 billion | Non-GAAP Operating Income: $2.72 billion
Cash Flows from Operations: $2.48 billion
Remaining Performance Obligations (RPO): $19.69 billion
Business Segment Performance:
Digital Media Revenue: $4.23 billion (+11% YoY)
Annualized Recurring Revenue (ARR): $17.63 billion (+12.6% YoY)
Digital Experience Revenue: $1.41 billion (+10% YoY)
Subscription Revenue: $1.30 billion (+11% YoY)
FY2025 Financial Outlook:
Total Revenue: $23.30B – $23.55B
GAAP EPS: $15.80 – $16.10 | Non-GAAP EPS: $20.20 – $20.50
Digital Media Revenue: $17.25B – $17.40B
Digital Experience Revenue: $5.80B – $5.90B
Investor Events:
Adobe will host its Investor Meeting on March 18, 2025, at Adobe Summit in Las Vegas, NV, featuring insights into strategy, innovation, and financials.

For more details, visit Adobe Investor Relations.

Adobe has announced a partnership with The Estée Lauder Companies to integrate Adobe Firefly, its generative AI platform, into the company's digital marketing workflows. This collaboration aims to accelerate content production and streamline the creation of marketing campaigns for brands such as Clinique, Estée Lauder, Jo Malone London, La Mer, and M·A·C Cosmetics.

With the growing demand for digital marketing assets, Estée Lauder is leveraging Adobe Firefly Services, a suite of generative AI tools that automate repetitive tasks such as resizing and reformatting content. This allows creative teams to focus on new design concepts while improving efficiency in launching campaigns. A recent survey indicates that marketers expect content demands to increase fivefold by 2026, making automation essential.

M·A·C Cosmetics was the first Estée Lauder brand to explore generative AI through Adobe Firefly, using it to overcome platform-specific content challenges and maintain a competitive digital presence. To further enhance workflow efficiency, Estée Lauder is also adopting Adobe Experience Manager Assets as a Cloud Service to modernize its digital asset management system, enabling faster uploads, improved search capabilities, and better content performance tracking.

This partnership aligns with Estée Lauder’s Beauty Reimagined strategy, which focuses on innovation, speed to market, and enhanced consumer engagement. Adobe's generative AI tools will help the company optimize operations, streamline creative production, and deliver high-quality digital marketing content across its global portfolio.

Adobe Inc. has announced the successful completion of a public offering of $2 billion in corporate bonds, detailed in its latest Form 8-K filing with the SEC. The offering, completed on January 17, 2025, includes the issuance of three tranches of Notes:

1. **$800 million in 4.750% Notes maturing in 2028**
2. **$700 million in 4.950% Notes maturing in 2030**
3. **$500 million in 5.300% Notes maturing in 2035**

These bonds were issued under an Indenture agreement with Computershare Trust Company, N.A., and will accrue interest semi-annually, starting July 17, 2025. Adobe intends to use the net proceeds of approximately $1.99 billion for general corporate purposes, which may include debt repayment, stock repurchases, capital expenditures, and acquisitions.

The bonds offer redemption options before their maturity dates. Adobe may redeem the Notes either at their full principal amount or at a price based on a calculation involving Treasury rates, plus specific basis points depending on the tranche. Each series can also be redeemed at par value after defined "Par Call Dates."

This issuance was underwritten by a consortium led by J.P. Morgan Securities, BofA Securities, SG Americas Securities, U.S. Bancorp Investments, and Wells Fargo Securities.

The filing also includes exhibits such as the Underwriting Agreement, Indenture, Officer’s Certificate, forms of the Notes, and legal opinions. Daniel Durn, Adobe’s CFO and Executive VP, signed the report.