Echelon Fitness has partnered with Amazon Web Services (AWS) to launch Echelon AI, a generative AI-powered platform for personalized workout experiences. Using Amazon Bedrock and OpenSearch, the platform adapts workouts across multiple fitness equipment, including treadmills, bikes, rowers, and strength machines, for both home and gym users.

Key features include AI-driven personalized fitness plans that adjust to member progress, intelligent workout recommendations based on history and preferences, conversational AI for workout scheduling, and real-time progress tracking and optimization.

Early testing suggests the AI-enhanced personalization could boost member retention by at least seven percent. The platform will begin rolling out to Echelon members and commercial gyms starting March 12, 2025.

For more information, visit Echelon Fitness at echelonfit.com.

Philips has chosen Amazon Web Services (AWS) as its preferred cloud provider to enhance healthcare innovation and improve patient outcomes. By leveraging AWS’s AI services and global infrastructure, Philips is accelerating digital transformation, migrating healthcare data, and expanding its healthcare informatics portfolio. Over the past year, Philips has supported more than 34 million patient exams in the cloud, managed 134 petabytes of medical data, and connected over 1.3 million IoT devices. The company is also using AWS AI to automate administrative tasks, streamline medical imaging, and develop AI-powered solutions like the Tasy EMR Virtual Assistant, which transcribes doctor-patient conversations in real-time. Additionally, Philips and AWS are exploring generative AI applications to address staff shortages and burnout in radiology. The collaboration aims to improve operational efficiency and enable healthcare providers to focus more on patient care.