Echelon Fitness has partnered with Amazon Web Services (AWS) to launch Echelon AI, a generative AI-powered platform for personalized workout experiences. Using Amazon Bedrock and OpenSearch, the platform adapts workouts across multiple fitness equipment, including treadmills, bikes, rowers, and strength machines, for both home and gym users.

Key features include AI-driven personalized fitness plans that adjust to member progress, intelligent workout recommendations based on history and preferences, conversational AI for workout scheduling, and real-time progress tracking and optimization.

Early testing suggests the AI-enhanced personalization could boost member retention by at least seven percent. The platform will begin rolling out to Echelon members and commercial gyms starting March 12, 2025.

For more information, visit Echelon Fitness at echelonfit.com.