Kroger Offers Affordable Easter Meal for Under $6 Per Person

Kroger has announced a value-focused Easter offering, allowing families to enjoy a complete holiday meal for less than $6 per person. The menu includes ham, multiple side dishes, and dessert options like bakery-fresh pies. This effort is part of Kroger’s broader commitment to providing affordable, high-quality meals that bring people together for special occasions.

Shoppers can find items like Kroger Brand Spiral Ham, macaroni and cheese, broccoli, potatoes, canned corn, dinner rolls, and seasonal desserts as part of the featured deal. For added inspiration, Kroger's blog, The Fresh Lane, includes Easter recipes and DIY ideas, from carrot cake guides to homemade candy and Easter basket building tips.

Customers can shop in-store or through Kroger Pickup and Delivery, with access to digital coupons and Boost by Kroger Plus membership benefits, which offer significant annual savings on groceries and fuel. This initiative aligns with Kroger’s mission to create accessible and joyful holiday moments for every household.

Kroger Unveils Five Must-Try “Our Brands” Products for 2025

The Kroger Co. announced five exciting new products from its Our Brands lineup, part of a broader plan to introduce over 900 new items in 2025. These offerings, from Kroger®, Private Selection®, and Simple Truth®, focus on high quality, trend-forward flavors at accessible price points.

The five standout additions include:

1. **Private Selection® Salad Kits** – Featuring gourmet blends like Cheddar Truffle and Asian Sesame Ginger.
2. **Kroger® Kettle Style Tortilla Chips** – Crunchy new chips in Traditional and Hatch Chile varieties.
3. **Kroger® Restaurant Style Italian Dressing** – A savory blend with Romano cheese for salads or marinades.
4. **Simple Truth Organic® Instant Mushroom Tea** – Functional tea in Black and Chai blends with adaptogenic benefits.
5. **Private Selection® Muffins** – Premium breakfast treats in Banana Bread, Triple Chocolate, and more.

Customers can find these items online or in-store, with additional savings through Kroger’s app, Pickup and Delivery, and Boost by Kroger Plus membership.

Full release: [PR Newswire](https://www.prnewswire.com/news-releases/five-new-must-try-items-from-kroger-our-brands-lineup-302416041.html)

Kroger announced it had filed its legal response and counterclaims in the Delaware Court of Chancery against Albertsons regarding their previously terminated merger agreement. The merger, originally announced in 2022, was terminated in December 2024 following regulatory challenges.

In its filing, Kroger alleges that while it was actively pursuing regulatory approval to close the merger, Albertsons secretly worked with C&S Wholesale Grocers—the proposed divestiture buyer—on an alternate regulatory approach that ultimately undermined the transaction. Kroger claims this misconduct surfaced during antitrust proceedings and contributed to the merger being blocked in court.

Kroger asserts that Albertsons violated its contractual obligation to work in good faith toward completing the deal and instead prepared a litigation strategy in anticipation of the merger’s failure. As a result, Kroger argues Albertsons is not entitled to the $600 million termination fee or other damages it is seeking. Instead, Kroger is pursuing damages from Albertsons, including reimbursement for the costs it incurred trying to complete the deal.

The company reaffirmed its operational strength, noting strong quarterly results and continued investments in lower prices and higher wages, which are driving customer growth and shareholder returns.

Kroger emphasized that the legal claims contain forward-looking statements and acknowledged various risks that could affect future performance, including litigation outcomes, economic conditions, labor dynamics, and regulatory shifts.

Kroger Appoints Ronald Sargent as Interim CEO and Chairman

Cincinnati, OH – March 13, 2025 – The Kroger Co. (NYSE: KR) confirmed the appointment of Ronald Sargent as Interim Chief Executive Officer and Chairman of the Board, effective March 2, 2025. Sargent will receive an annualized base salary of $4.35 million and a restricted stock grant of 60,515 shares, which will vest after one year.

Kroger reported its fourth-quarter and full-year 2024 results, highlighting positive sales growth and profitability improvements. Identical sales without fuel increased by 2.4% in Q4 and 1.5% for the full year. Total company sales for the fourth quarter were $34.3 billion, down from $37.1 billion in the same period last year, largely due to the impact of the 53rd week in 2023 and the sale of Kroger Specialty Pharmacy. Excluding these factors, sales increased by 2.6% compared to the prior year.

Fourth-quarter operating profit was $912 million, with earnings per share (EPS) at $0.90. Adjusted FIFO operating profit was $1.17 billion, and adjusted EPS was $1.14. Digital sales grew by 11%, excluding the 53rd week in 2023. For fiscal year 2024, Kroger reported total sales of $147.1 billion, with an operating profit of $3.8 billion and EPS of $3.67. Adjusted FIFO operating profit stood at $4.7 billion, and adjusted EPS was $4.47. The company also delivered more than $13 billion in digital sales.

Kroger continued to focus on alternative profit businesses, generating $1.35 billion in operating profit from this segment, with a 17% increase in media revenue. The company also invested in associate wages, bringing the average hourly rate to more than $19, or more than $25 when including comprehensive benefits. A $5 billion accelerated share repurchase program was launched as part of the company’s $7.5 billion share repurchase authorization.

CEO Ron Sargent expressed confidence in Kroger’s long-term growth strategy, emphasizing strong customer experience and cost discipline. The company reaffirmed its commitment to digital expansion, fresh food innovation, and cost savings initiatives.

Looking ahead to fiscal year 2025, Kroger expects identical sales without fuel to grow by 2.0% to 3.0%. Adjusted FIFO operating profit is projected to be between $4.7 billion and $4.9 billion, while adjusted net earnings per diluted share are expected to range from $4.60 to $4.80. Capital expenditures are forecasted at $3.6 billion to $3.8 billion, and adjusted free cash flow is expected to be between $2.8 billion and $3.0 billion.

Kroger continues to leverage digital investments, fresh food offerings, and operational efficiencies to drive long-term sustainable growth. The company remains focused on expanding its market leadership and enhancing shareholder value through dividends and share repurchases.