Chipotle announced its largest Cinco de Mayo celebration yet, featuring five days of promotions and a new interactive gaming experience on Roblox.

Starting May 1, customers can get a $0 delivery fee using the promo code DELIVER. From May 3 to May 5, users can also get free chips and Queso Blanco with the promo code CINCO25, valid only via the Chipotle app or website.

On May 5, Chipotle will launch "Ingredient Quest" within its Burrito Builder game on Roblox, where players can collect virtual cards representing the company’s 53 real ingredients. The first 50,000 players to collect all cards will win a free entrée.

This initiative aims to engage Gen Z with educational and nostalgic elements while promoting Chipotle’s emphasis on real, responsibly sourced ingredients. Chipotle currently operates nearly 3,800 restaurants globally.

Roblox Corporation (NYSE: RBLX) reported strong growth for Q4 and full-year 2024, alongside 2025 guidance. Key highlights:

### **Q4 2024:**
- Revenue: $988.2 million, up 32% year-over-year.
- Bookings: $1,361.6 million, up 21%.
- Net loss: $219.6 million.
- Adjusted EBITDA: $65.6 million.
- Operating cash flow: $184.5 million, up 29%.
- Free cash flow: $120.6 million, up 54%.
- DAUs: 85.3 million, up 19%.
- Hours engaged: 18.7 billion, up 21%.

### **Full Year 2024:**
- Revenue: $3,602.0 million, up 29%.
- Bookings: $4,369.1 million, up 24%.
- Net loss: $935.4 million.
- Adjusted EBITDA: $180.2 million.
- Operating cash flow: $822.3 million, up 79%.
- Free cash flow: $641.3 million, up 417%.
- DAUs: 82.9 million, up 21%.
- Hours engaged: 73.5 billion, up 23%.

Roblox saw strong user growth and engagement, with improved cash flow and liquidity, positioning it well for future expansion.

What is your expectations for Roblox in 2025