Chipotle announced its largest Cinco de Mayo celebration yet, featuring five days of promotions and a new interactive gaming experience on Roblox.

Starting May 1, customers can get a $0 delivery fee using the promo code DELIVER. From May 3 to May 5, users can also get free chips and Queso Blanco with the promo code CINCO25, valid only via the Chipotle app or website.

On May 5, Chipotle will launch "Ingredient Quest" within its Burrito Builder game on Roblox, where players can collect virtual cards representing the company’s 53 real ingredients. The first 50,000 players to collect all cards will win a free entrée.

This initiative aims to engage Gen Z with educational and nostalgic elements while promoting Chipotle’s emphasis on real, responsibly sourced ingredients. Chipotle currently operates nearly 3,800 restaurants globally.

Chipotle Reports Q1 2025 Earnings Growth Amid Slower Traffic, Invests in Expansion and Innovation

NEWPORT BEACH, Calif. – Chipotle Mexican Grill, Inc. (NYSE: CMG) on Wednesday announced its first quarter 2025 financial results, highlighting modest earnings growth and a continued investment in store expansion despite headwinds from macroeconomic pressures and consumer spending softness.

For the quarter ended March 31, 2025, Chipotle’s total revenue rose 6.4% year-over-year to $2.88 billion, driven by new restaurant openings. However, comparable restaurant sales fell 0.4%, as a 2.3% decline in transactions was only partially offset by a 1.9% increase in average check size.

Net income grew to $386.6 million, or $0.28 per diluted share, up from $359.3 million, or $0.26 per share, in the year-ago period. Adjusted diluted EPS rose 7.4% to $0.29, while restaurant-level operating margin declined to 26.2% from 27.5%, due to rising food, labor, and packaging costs.

Operational Performance and Cost Pressures
CEO Scott Boatwright acknowledged the quarter’s challenges, stating:

“Weather disruptions and weaker consumer demand weighed on Q1 results, but our team continues to focus on operational improvements and long-term brand building. We remain committed to investing in our people, culinary innovation, and expanding access through Chipotlanes and international growth.”

Food, beverage, and packaging costs rose to 29.2% of revenue, up from 28.8% in Q1 2024, largely due to inflation in avocados, dairy, and chicken. Labor costs climbed to 25.0% of revenue, affected by wage pressures including minimum wage hikes in California.

Restaurant Growth and Digital Engagement
During the quarter, Chipotle opened 57 company-owned restaurants, of which 48 included Chipotlanes. Two new international licensed units also opened, reflecting the company’s commitment to growing its global footprint. As of March 31, the company operated 3,781 restaurants, with Chipotlanes featured in over 80% of new openings.

Digital sales accounted for 35.4% of total food and beverage revenue, underscoring the continued relevance of online ordering and delivery in the post-pandemic landscape.

Cash Flow and Shareholder Returns
Operating cash flow totaled $557.1 million, while the company returned $553.7 million to shareholders via stock repurchases, buying back shares at an average price of $54.15. As of quarter-end, $874.7 million remained authorized for future repurchases.

Outlook for 2025
For the full year, Chipotle expects:

Low single-digit comparable sales growth

315 to 345 new company-owned restaurant openings

Over 80% of new locations to include a Chipotlane

An effective tax rate between 25% and 27%, excluding discrete items

Boatwright expressed confidence in a return to positive transaction comps by the second half of the year, as consumer conditions stabilize and Chipotle continues to emphasize value and operational execution.

Chipotle to Enter Mexican Market with First Restaurant Opening Planned for 2026

Chipotle Mexican Grill has signed a development agreement with Alsea, S.A.B. de C.V. to open its first restaurant in Mexico by early 2026. This marks Chipotle’s initial entry into the Mexican market, leveraging Alsea’s extensive regional experience to explore further expansion opportunities.

Chipotle’s Chief Business Development Officer Nate Lawton stated the company’s fresh and responsibly sourced food is expected to appeal to Mexican consumers. Alsea CEO Armando Torrado highlighted the partnership as a means to introduce world-class dining experiences to Mexican customers.

This move follows Chipotle’s 2023 expansion into the Middle East through a partnership with Alshaya Group, which now includes restaurants in Kuwait and the UAE. Chipotle currently operates more than 3,700 restaurants globally, with a target of 7,000 in the U.S. and Canada alone.

Alsea operates over 4,700 units across Latin America and Europe, managing a portfolio of global food and beverage brands.

Chipotle is bringing back its hockey jersey BOGO offer on April 21, 2025.

Fans wearing a hockey jersey after 3 p.m. local time can get a free entrée with the purchase of another at participating locations in the U.S. and Canada. The deal is in-store only and limited to five free items per check.

Chipotle also extended its partnership with the NHL and, for the first time, partnered with the NHL Players' Association. The Chipotle logo will appear on the ice during all Stanley Cup Playoff games. The new agreement allows for more player-focused campaigns moving forward.

Promo video: https://youtu.be/eKbblbnxMzA
More info: chipotle.com

Chipotle Brings Back Burrito Vault Game with Over $1 Million in Prizes for National Burrito Day

Chipotle is relaunching its popular Burrito Vault digital game ahead of National Burrito Day on April 3, 2025. The interactive game, inspired by digital word games, allows Chipotle Rewards members in the U.S. and Canada to guess specific burrito order combinations to unlock a Buy-One-Get-One (BOGO) entrée code.

From March 31 through April 2, the first 2,500 players each hour who crack the vault will receive BOGO codes. A new twist this year includes a grand prize of free burritos for a year for the first successful player every hour. Players who miss out on BOGO codes can still earn 25 Chipotle Rewards points, while supplies last.

In 2024, Burrito Vault was played over two million times, contributing to Chipotle’s highest-ever digital transaction day. This year, the game introduces hourly code changes and more prizes to maintain excitement and engagement throughout the campaign.

Additionally, on National Burrito Day, Chipotle will offer a $0 delivery fee for all Chipotle Rewards members ordering through its website or app using the code “DELIVER.”

The Burrito Vault promotion is part of Chipotle’s broader strategy to combine digital innovation with fan engagement and celebrate its customizable menu offerings, which feature over one billion potential burrito combinations.

CHIPOTLE MEXICAN GRILL TO ANNOUNCE FIRST QUARTER 2025 RESULTS ON APRIL 23, 2025

Chipotle Mexican Grill, Inc. reported solid financial results for its fourth quarter and full year 2024. For the fourth quarter, the company achieved a 13.1% increase in total revenue, reaching $2.8 billion. Comparable restaurant sales grew by 5.4%, and the operating margin rose to 14.6%, up from 14.4% in the same quarter last year. However, the restaurant level operating margin slightly decreased to 24.8%, compared to 25.4% in Q4 2023. Diluted earnings per share (EPS) were $0.24, a 20.0% increase from $0.20, while adjusted diluted EPS were $0.25, a 19.0% increase from $0.21.

For the full year 2024, Chipotle's total revenue increased by 14.6% to $11.3 billion, and comparable restaurant sales grew by 7.4%. The operating margin improved to 16.9%, up from 15.8% in 2023, and the restaurant level operating margin increased to 26.7% from 26.2%. Diluted EPS for the year were $1.11, marking a 24.7% increase from $0.89, while adjusted diluted EPS rose by 24.4% to $1.12, compared to $0.90 in 2023.

The company opened 119 company-owned restaurants in Q4, including 95 locations with Chipotlane, and one international licensed restaurant. For the full year, Chipotle opened 304 company-owned restaurants, with 257 locations featuring a Chipotlane, and three international licensed restaurants.

CEO Scott Boatwright highlighted the company's strong performance, driven by increased transactions and expanding margins, along with progress on restaurant operating initiatives and international expansion. Looking ahead, Chipotle aims to reach 7,000 restaurants in North America, further increase average unit volumes (AUVs) beyond $4 million, and continue its growth towards becoming a globally iconic brand.