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#NASDAQ:AAPL

Apple Surpasses 60% Emissions Reduction on Path to 2030 Carbon Neutrality

Apple announced that it has cut global greenhouse gas emissions by over 60% since 2015, advancing toward its Apple 2030 goal of carbon neutrality across its operations and supply chain. Key achievements include using 99% recycled rare earth elements in all magnets and 99% recycled cobalt in all Apple-designed batteries.

In 2024, Apple and its suppliers avoided 41 million metric tons of CO₂ emissions, with 17.8 gigawatts of renewable energy now powering its supply chain. Twenty-six semiconductor suppliers and all display suppliers have pledged to cut F-GHGs by 90% by 2030.

The company also redirected 600,000 metric tons of waste from landfills last year and reached 55% recycled content in the new MacBook Air, its highest ever. Since 2013, Apple and suppliers have saved over 90 billion gallons of fresh water through efficiency and reuse programs.

To mark Earth Day, Apple is offering 10% off accessories with eligible device recycling through May 16, and a limited-edition Apple Watch award for completing a 30-minute workout on April 22.
Apple Announces Global Close Your Rings Day for Apple Watch Users on April 24

Apple has announced Global Close Your Rings Day, inviting all Apple Watch users to close their Move, Exercise, and Stand rings on April 24 to earn a limited-edition award and a set of animated stickers for Messages.

Now marking a decade since the launch of Activity rings, Apple aims to celebrate user engagement and promote healthy habits through this global event. Users who achieve their daily goals on April 24 will receive a digital badge and can also collect a commemorative pin at Apple Store locations worldwide, while supplies last.

Apple also shared new research insights from the Apple Heart and Movement Study. The study, based on data from over 140,000 participants, showed that consistent Activity ring closure was associated with 48% lower likelihood of poor sleep, 73% lower rates of elevated resting heart rate, and 57% lower perceived stress levels. These trends were observed across all age groups and genders.

Apple Watch users are encouraged to share their achievements using the hashtag #CloseYourRings. The event is available to those using watchOS 5.0 or later.
Apple Arcade Expands With Five New Games Launching May 1, Including “What the Clash?"

Apple announced that five new titles will join Apple Arcade on May 1. Among the additions is *What the Clash?*, a chaotic and humorous multiplayer party game from Triband, the creators of *What the Car?*, winner of the 2024 D.I.C.E. Awards Mobile Game of the Year.

Other new titles include *with My Buddy*, a cozy simulation game focused on bonding with pets; *LEGO Friends Heartlake Rush+*, an endless racing game through Heartlake City; *Words of Wonders: Search+*, a word puzzle game; and *SUMI SUMI : Matching Puzzle+*, featuring popular San-X characters.

The additions expand Apple Arcade’s library of over 200 ad-free games, further reinforcing its value for subscribers across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro.
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Apple has announced a new immersive concert experience featuring Metallica, launching on March 14 for Apple Vision Pro. Filmed in Mexico City during the finale of the band's M72 World Tour, the experience includes performances of "Whiplash," "One," and "Enter Sandman," captured exclusively in Apple Immersive Video. This format provides ultra-high-resolution 180-degree video and Spatial Audio, offering viewers a unique perspective from both the stage and the audience.

Customers can preview the experience at Apple Store locations by booking an Apple Vision Pro demo. Alongside the concert, Apple Music will release a new EP, "M72 World Tour: Mexico City," in Spatial Audio.

Lars Ulrich of Metallica praised the technology, calling it "game-changing" and a new way to connect with fans. Apple Vice President Tor Myhren highlighted how Apple Immersive Video transforms storytelling, providing an experience that feels like being front row, backstage, or on stage with the band.

Apple used 14 specially designed cameras to capture the concert from multiple angles, ensuring a fully immersive viewing experience. Lars Ulrich also discussed the project with Apple Music’s Zane Lowe at SXSW 2025, where they explored the band's commitment to innovation and fan engagement.

Apple Immersive Video also features other exclusive content, including new episodes of the Adventure and Boundless series, a sports documentary titled "VIP: Yankee Stadium," and the first feature-length immersive film, "Bono: Stories of Surrender," debuting on May 30.

Apple Vision Pro is available in multiple countries, and customers can book a free demo at Apple Store locations where the device is sold. Apple TV+ is available for $9.99 per month, with a seven-day free trial for new subscribers.
Apple Arcade is expanding its game catalog with six new titles launching in April. The lineup includes *Katamari Damacy Rolling LIVE*, the first original Katamari game in nearly eight years, arriving exclusively on Apple Arcade on April 3. Players will roll objects into stars under the orders of the King of All Cosmos.

Also launching on April 3 are *Space Invaders Infinity Gene Evolve*, a modernized version of the classic shooter from TAITO CORPORATION; *puffies.*, a puzzle game inspired by nostalgic puffy stickers; *RollerCoaster Tycoon Classic+*, a remastered version of the beloved theme park simulation by Atari; *The Game of Life 2+*, a digital sequel to the classic board game by Marmalade Game Studio; and *Sesame Street Mecha Builders+*, an educational STEM game for young learners featuring Elmo, Cookie Monster, and Abby Cadabby.

In addition to new titles, several popular Apple Arcade games will receive updates. *NBA 2K25 Arcade Edition* will introduce Kareem Abdul-Jabbar as a new Greatest Player on March 13. *PGA TOUR Pro Golf* will add the TPC Sawgrass course and a Campaign mode, while *Skate City: New York* will introduce 30 new levels on March 27. Other updates will enhance games like *Ridiculous Fishing EX*, *Temple Run: Legends*, and *Talking Tom Blast Park*.

Apple Arcade, offering over 200 games free of ads and in-app purchases, is available for $6.99 per month with a one-month free trial. It is also included in Apple One subscription plans. New Apple device purchases come with three months of free Apple Arcade access.
Lowe's has announced the expansion of Lowe's Style Studio for Apple Vision Pro to five stores in Austin, Texas. This immersive 3D design experience allows customers to visualize and plan their dream kitchens using spatial computing technology. The initiative builds on a previous three-store test and incorporates customer feedback, including new trending colors and kitchen designs.

Starting March 15, customers can book free 45-minute in-store sessions where Lowe's associates will guide them through kitchen options such as sinks, cabinets, countertops, and flooring. Friends, family, and decorators can join via an iPad that mirrors the 3D experience. Customers can save and share their selections digitally for future reference.

The launch introduces a teleport feature that lets users view their kitchen from different angles with simple hand gestures. Lowe's plans to expand the program to additional stores later this year.

Lowe's Style Studio is available for download in the App Store for Apple Vision Pro and is part of Lowe's suite of technology-driven tools, including MyLowe’s Home and Measure Your Space.
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Apple introduced the new MacBook Air featuring the M4 chip, offering improved performance, up to 18 hours of battery life, a new 12MP Center Stage camera, and support for two external displays. The updated model comes in a new sky blue color alongside midnight, starlight, and silver. The starting price has been reduced to $999, or $899 for education customers.

The M4 chip enhances multitasking, video editing, and AI-driven tasks, making it up to twice as fast as the M1 model and significantly outperforming Intel-based versions. Built for Apple Intelligence, the MacBook Air supports advanced AI features, including enhanced Siri, image generation, and seamless ChatGPT integration for writing and productivity tasks.

The device features a thin and lightweight fanless design, a Liquid Retina display, Touch ID, MagSafe charging, and Wi-Fi 6E connectivity. It also supports Apple’s environmental initiatives with a high percentage of recycled materials. Pre-orders are open now, with availability starting March 12.
Apple has introduced a new iPad Air featuring the M3 chip, delivering significantly faster performance and improved graphics capabilities. The device is available in 11-inch and 13-inch sizes, with enhanced support for Apple Intelligence, advanced cameras, and fast 5G connectivity. The updated iPad Air offers nearly twice the speed of the M1 model and up to 3.5 times the performance of the A14 Bionic version.

A new Magic Keyboard, designed specifically for the iPad Air, brings enhanced functionality with a larger trackpad and a 14-key function row while maintaining a lower price. The device also supports Apple Pencil Pro and Apple Pencil (USB-C).

Apple has also updated the standard iPad with the A16 chip, doubling the starting storage and improving performance by nearly 30% over the previous generation.

iPadOS 18 introduces new features, including an advanced calculator app with Math Notes, improved handwriting recognition in Notes, and integrated ChatGPT access in Writing Tools and Siri. Privacy remains a key focus, with on-device processing and Private Cloud Compute ensuring data security.

The new iPad Air starts at $599 for the 11-inch model and $799 for the 13-inch version, with pre-orders available immediately and shipping beginning March 12. Education pricing is also available, with discounts for students and educators.
Apple and Major League Baseball have announced the return of *Friday Night Baseball* to Apple TV+ for the 2025 season. The weekly doubleheader series will be available in 60 countries and regions, featuring enhanced production, expert commentary, and no local broadcast restrictions. The season begins on March 28 with the Baltimore Orioles facing the Toronto Blue Jays, followed by the New York Mets against the Houston Astros.

Apple TV+ will also debut *Fight for Glory: 2024 World Series*, a docuseries offering an inside look at the Yankees-Dodgers World Series matchup, and *VIP: Yankee Stadium*, an immersive film showcasing behind-the-scenes moments at the iconic ballpark.

The broadcast team includes Wayne Randazzo, Dontrelle Willis, Heidi Watney, Alex Faust, Ryan Spilborghs, and Tricia Whitaker, with Lauren Gardner, Russell Dorsey, and Xavier Scruggs handling pregame and postgame coverage. Fans in the U.S. and Canada can also listen to home and away radio broadcasts during games.

Additional Apple TV+ features include the *MLB Big Inning* whip-around show, *Countdown to First Pitch*, and classic game highlights. The Apple Sports app will provide live scores, stats, and real-time updates, while multiview on Apple TV 4K and iPad allows fans to watch up to four streams simultaneously.

The *Friday Night Baseball* schedule runs through June 27, featuring marquee matchups like a Yankees-Dodgers rematch, a Texas showdown between the Rangers and Astros, and appearances by stars like Shohei Ohtani and Bryce Harper.
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Apple Inc. held its 2025 Annual Meeting of Shareholders on February 25, 2025, where shareholders voted on seven proposals.

The election of directors was approved, with all nominees securing their positions. Tim Cook, Wanda Austin, Alex Gorsky, Andrea Jung, Art Levinson, Monica Lozano, Ron Sugar, and Sue Wagner were elected to serve until the next annual meeting.

A management proposal to ratify Ernst & Young LLP as Apple’s independent registered public accounting firm for fiscal year 2025 was approved.

An advisory resolution on executive compensation was approved by shareholders.

Several shareholder proposals were not approved, including a report on ethical AI data acquisition and usage, an evaluation of child sex abuse material-identifying software and user privacy, a request to cease diversity, equity, and inclusion efforts, and a report on Apple’s charitable giving.
Here’s a summary of Apple's first-quarter financial results for fiscal 2025:

Apple reported an all-time high quarterly revenue of $124.3 billion, a 4% increase year over year. Diluted earnings per share reached $2.40, up 10% from the previous year. Services revenue also hit a record high, reflecting strong growth in this segment.

CEO Tim Cook highlighted Apple’s strong holiday season performance and emphasized the role of Apple silicon in enhancing user experiences. He also mentioned that Apple Intelligence, which aims to personalize apps and experiences, will expand to more languages in April.

CFO Kevan Parekh noted that Apple’s record revenue and strong margins contributed to the all-time high EPS and allowed the company to return over $30 billion to shareholders. The installed base of active devices across all product categories and regions also reached a new peak.

Apple’s board declared a cash dividend of $0.25 per share, payable on February 13, 2025, to shareholders of record as of February 10, 2025.

The company's earnings call will be streamed live on January 30, 2025, at 2:00 p.m. PT and will be available for replay for two weeks.

In terms of financial breakdown, product sales reached $97.96 billion, while services revenue climbed to $26.34 billion. Net income for the quarter was $36.33 billion. The Americas remained Apple’s largest market, generating $52.65 billion in sales, followed by Europe with $33.86 billion and Greater China with $18.51 billion.

The balance sheet shows total assets of $344.1 billion, with cash and marketable securities at $53.8 billion. Total liabilities stood at $277.3 billion, while shareholders’ equity reached $66.8 billion.

Apple continued its aggressive share buyback program, repurchasing $23.6 billion worth of stock in the quarter. The company also paid $3.9 billion in dividends.

Despite a decline in net sales in China, Apple’s strong growth in services, Mac, and iPad sales contributed to the overall positive quarter. Let me know if you’d like more details on any aspect.
Loop capital and Jefferies downgrades Apple
Apple will open its first store in Hefei, Anhui province, on January 18, 2025. Apple MixC Hefei, located near Swan Lake in a prominent business district, marks the company's debut in Anhui. The store features a modern design with sustainable, locally sourced materials and provides access to Apple’s full product lineup, including the iPhone 16, MacBook Pro with M4, and Apple Watch Series 10.

The store offers services like the Genius Bar and Apple Pickup, along with personalized support for device upgrades, financing, and data transfers. Customers can participate in Today at Apple sessions to learn new skills in photography and videography.

In celebration of the Chinese New Year, special-edition engraved AirPods 4 for the Year of the Snake will be available, along with themed workshops and festive decorations in the store. Apple MixC Hefei will officially open to the public at 10 a.m. local time.
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